The problem

You have a website. Do you know what it says about you?

Most business owners have never seen their own site the way a search engine sees it. That is not a failing — nobody handed you the tools.

Somebody built it, it has been up for a while, and it either brings you work or it does not. When it does not, there is no way to tell whether the problem is the site, the search results, or the fact that nothing on it was ever set up to be found. So it sits there, and you wonder.

A report card is where that stops. Not a sales call, not a login, not a contract — a document that tells you what is on your website, what is missing from it, and what a customer sees when they go looking for a business like yours.

What you get
  • A score out of 100, and a grade in each of six categories
  • All twenty-two checks, each shown with the evidence behind it
  • Every page on your site, listed and measured
  • Three searches run the way a customer runs them
  • A plain list of anything we could not check, and why
  • Delivered as a PDF you can keep or hand to whoever built your site
What we look at

Six categories. Twenty-two checks.

Each one is scored, and each score is shown with the evidence that produced it. Nothing in the report is an opinion.

Technical health

Does the site load securely, redirect properly, and handle a missing page without falling over?

Findability

When somebody searches for what you do, in the place you do it, can they find you?

Measurement

Is anything on your site counting what happens on it - and can it tell you which page earned the call?

AI assistant readiness

When somebody asks ChatGPT for a business like yours, is there anything for it to read?

Trust and identity

Is it obvious to a machine that your website, your listing and your social accounts are one real business?

Page structure

Is each page organised so a search engine can tell what it is about?

We also check every page individually and tell you what its title says, how much is actually on it, and whether it carries the business information a search engine looks for.

See it first

Here is exactly what you get.

These are real report cards, run against a real website. We removed the business name and contact details and called it Test Company — everything else is untouched, including the score.

Sample · $5

The Report Card

Six pages. The score, all twenty-two checks with the evidence, every page on the site, and three searches run the way a customer runs them.

Open the sample (PDF)
Sample · $10

The Plus Report

Eight pages. Everything above, plus what we can only check once you tell us the towns you serve, the services you want to sell, the competitors you watch and the searches you want to win.

Open the sample (PDF)

Read them before you spend anything.

Pricing

Find out what your website is telling people.

These are the whole price, not a starting point. You give us a web address; we never ask for a password and nothing gets installed on your site. The monthly version is a change report - we run the same checks again and tell you what moved, including things you did not do. Cancel any time; the reports you have already been sent are yours to keep.

Report Card

$5

One report, then $5/mo if you want it watched

  • Everything we can find from your web address alone
  • A score out of 100 and a grade in each of six categories
  • All twenty-two checks, each shown with the evidence behind it
  • Every page on your site, listed and measured
  • Three searches run the way a customer runs them
  • Anything we could not check, named and explained
  • Delivered as a PDF you can keep or hand to your web person
Request this one
Plus Report · More useful

$10

One report, then $10/mo if you want it watched

  • Everything in the Report Card
  • You answer four questions on a form - we still touch none of your accounts
  • Each town you serve, checked separately
  • Each service you want to sell, and whether its page does the job
  • The competitors you name, compared to you
  • The exact searches you want to win, run as written
  • What the AI assistants say when somebody asks
Request this one

These are the whole price, not a starting point. Cancel a monthly report whenever you like — the reports you have already been sent are yours to keep.

What we will not tell you

This is a report, not a repair. We tell you what your website says and how it is built. We do not fix it as part of this, and nothing here obliges you to buy anything else.

We do not promise what any of it will do. No rankings, no traffic, no leads, no revenue. Anyone who quotes you a number for those is guessing, and you should ask them how they know.

We tell you when we could not check something. Some things cannot be measured from outside, and some services we depend on refuse a request on a given day. When that happens the report says so, by name, instead of quietly leaving a gap or filling it with a guess.

We never ask for a password. Not for this product, at either price. Everything in these reports comes from what your website already shows the public.

Questions

Straight answers.

Do I have to install anything?

No. Nothing goes on your website and you do not give us access to anything. You give us your web address and we look at what is already public.

Will this tell me how many visitors I get?

No - and be careful of anyone who says it will without touching your site. Visitor numbers come from something installed on your pages. This report tells you about the website itself: what it says, how it is built, and whether it can be found.

What is the difference between the $5 and the $10?

The $5 report is everything we can determine on our own. The $10 report adds what we can only check once you have told us the towns you serve, the services you sell, who you compete with and what you want to be found for. Same report, plus four sections that are about your business rather than about websites in general.

What am I paying for every month?

A change report. We run the same checks again and tell you what moved - including things you did not do, like a competitor improving their site or an assistant changing what it says about you. If nothing changed, the report says nothing changed.

Can I give this to the person who built my site?

Yes, and we would encourage it. Every finding names what it found and where. It is written to be handed to somebody else.

What if I disagree with a score?

Every point is tied to a specific check with the evidence printed beside it, so you can look at the same thing we looked at. If we got something wrong, tell us and we will re-run it.

Five dollars to stop guessing about your own website.

Read a sample first. If it does not tell you something you did not know, do not buy one.